Big Mac Headlines Tour in McDonald's Sweden's Festival-Themed Billboards

Please report to the McDonald's stage.

Published on

Editor's Pick
As in many countries, summer is Sweden's festival season.So McDonald's Sweden and DDB Stockholm have joined forces to grab music event attendees' attention with strategically-placed billoards that resemble standard festival posters. Here the Big Mac is presented prominently as a headlining band and the rest of the menu items follow like other talent the lineup.  To put in Coachella terms: that double-decked burger is the Red Hot Chilli Peppers. and the rest are The Lumineers, Vampire Weekend and the Wu-Tang Clan.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 08, 2013
DDB Stockholm
Art Director:
Joel Ekstrand
Nick Christiansen
Graphic Designer:
Pärmartin Jonsson
Creative Director:
Magnus Jakobsson
Creative Director:
Fredrik Simonsson
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age