Big Mac Headlines Tour in McDonald's Sweden's Festival-Themed Billboards

Please report to the McDonald's stage.

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As in many countries, summer is Sweden's festival season.So McDonald's Sweden and DDB Stockholm have joined forces to grab music event attendees' attention with strategically-placed billoards that resemble standard festival posters. Here the Big Mac is presented prominently as a headlining band and the rest of the menu items follow like other talent the lineup.  To put in Coachella terms: that double-decked burger is the Red Hot Chilli Peppers. and the rest are The Lumineers, Vampire Weekend and the Wu-Tang Clan.
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About

Credits
Date
Jul 08, 2013
Agency:
DDB Stockholm
Art Director:
Joel Ekstrand
Client:
McDonald's
Copywriter:
Nick Christiansen
Graphic Designer:
Pärmartin Jonsson
Creative Director:
Magnus Jakobsson
Creative Director:
Fredrik Simonsson
Category
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