Big Mac Headlines Tour in McDonald's Sweden's Festival-Themed Billboards
Please report to the McDonald's stage.
Published on Jul 08, 2013
As in many countries, summer is Sweden's festival season.So McDonald's Sweden and DDB Stockholm have joined forces to grab music event attendees' attention with strategically-placed billoards that resemble standard festival posters. Here the Big Mac is presented prominently as a headlining band and the rest of the menu items follow like other talent the lineup. To put in Coachella terms: that double-decked burger is the Red Hot Chilli Peppers. and the rest are The Lumineers, Vampire Weekend and the Wu-Tang Clan.