Creativity

McDonald's Germany Tugs at Your Heartstrings With This Tale of an Aging Clown

Sixtieth Anniversary Spot Examines What It Means to Get Older

Published on Jan 21, 2015

Editor's Pick

McDonald's is celebrating its 60th anniversary in Germany, so it's chosen to examine what it means to get older with this delicate tale of an aging circus clown. By Leo's Thjnk Tank -- a new agency founded by German agency Thjnk and Leo Burnett -- the ad at first seems to bear little relation to the Golden Arches, but it all makes sense in the final scene where the clown tips his hat to an "old friend" during a late-night meal. The end line is "When you make people happy, you never get old." Alex Feil of TempoMedia directed.

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About

Credits

Date
Jan 21, 2015
Agency:
Leo's thjnk tank
Chief Creative Officer:
Armin Jochum
Client:
McDonald's
Chief Creative Officer:
Andreas Pauli
Creative Supervision:
Georg Baur
Creative Supervision:
Torben Otten
Creative Supervision:
Florian Weber
Creative Supervision:
Armin Jochum
Creative Direction:
Torben Otten
Creative Direction:
Georg Baur
TV Producer:
Thomas Nabbefeld
TV Producer:
Marcus Wetschewald
Director:
Alex Feil
DOP:
Antonio Palladino
Film Production:
tempomedia filmproduktion gmbh
Producer:
Vera Portz
Producer:
Justin Mundhenke
Music:
Supreme Music

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