Creativity

McDonald's (France): Come As You Are Portraits

Add your face.

Published on Mar 05, 2012

Editor's Pick

McDonald's France and agency BETC gave passers-by in Parisian district La Defense the opportunity to have their photo taken and integrated into the brand's outdoor print campaign on February 24th. Participants got their photo taken in a booth and it then appeared as part of a digitalized poster. Everyone who participated left with a personalized version of the print ad, with their own face on it. The stunt was part of the brand's ongoing French campaign, 'Come as you are', (Venez comme vous etes), which aims to highlight how people from all walks of life are welcome at McDonald's.

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About

Credits

Date
Mar 05, 2012
Agency:
BETC Euro RSCG
Client:
McDonald's (France)

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