McDonald's Plasters Pictograms of Best-Known Products Across France

TV Ad Showing Young People Painting the Images Accompanies Outdoor Campaign

Published on

Editor's Pick

McDonald's has released an outdoor campaign across Paris in which six of its best-known products -- Big Mac, Fillet-o-Fish, Fries, Cheeseburger, Chicken Nuggets and Sundae -- are simply depicted as brightly colored pictograms, with no other logo or branding. The pictograms will appear on 27,000 surfaces across France from June.

The work, by TBWA/Paris, is accompanied by this TV commercial showing a group of people painting the pictograms onto city walls and buildings by night, set to the soundrack of "Fly My Boat" by Lazy Jay. Wilfrid Brimo directed the spot via Wanda.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 22, 2014
Agency:
TBWA/Paris
Client:
McDonald's (France)
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age