Creativity

McDonald's Billboard Dishes Out Free McFlurries When the Sun is Scorching

The Hotter It Gets, the Luckier Pedestrians Will Be

By Ann-Christine Diaz. Published on Jul 17, 2015

Editor's Pick

The temperatures have been scorching in the Netherlands, so McDonald's took advantage of the extreme heat to promote its famous frosty treat the McFlurry with an unusual billboard. TBWA/Neboko teamed with JCDecaux to create this outdoor ad containing 100 McFlurry cups and connected to a thermometer. The ad was placed in the Dam square on July 4th, and If the temperature surpassed a record 38.6 degrees Celsius (more than 101 degrees Fahrenheit), the billboard would open up, allowing passersby to take the cups, which they could then walk over to the nearest McDonald's for a free McFlurry.

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About

Credits

Date
Jul 17, 2015
Agency:
TBWA/Newboko Amsterdam
Client:
McDonald's

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