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McDonald's Re-Enacts All the Best World Cup Moments, Using Fries

Framestore and Facebook Help Fast Feeder Recreate Matches

Editor's Pick

If you're sick of all the more traditional World Cup ads, you can get a different take on the tournament thanks to McDonald's, which is re-enacting all of the key matches on YouTube -- with french fries. The short clips, created on an overnight turnaround with the help of Facebook's creative team and VFX experts Framestore, can be seen on a special YouTube stream entitled "FryFutbol." The activity is linked to McDonald's wider "GOL!" campaign, which includes an Augmented Reality app, redesigned packaging and a global TV spot.

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About

Credits
Date
Jul 01, 2014
Client:
McDonald's
Production:
Framestore
Tags
Category
Industry
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