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McDonald's Re-Enacts All the Best World Cup Moments, Using Fries

Framestore and Facebook Help Fast Feeder Recreate Matches

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If you're sick of all the more traditional World Cup ads, you can get a different take on the tournament thanks to McDonald's, which is re-enacting all of the key matches on YouTube -- with french fries. The short clips, created on an overnight turnaround with the help of Facebook's creative team and VFX experts Framestore, can be seen on a special YouTube stream entitled "FryFutbol." The activity is linked to McDonald's wider "GOL!" campaign, which includes an Augmented Reality app, redesigned packaging and a global TV spot.

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Jul 01, 2014
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