Creativity

McD's French Fries Turn into Hockey Sticks to Support Chicago Blackhawks

Chicago bus shelter campaign will also donate sticks to local youth sports programs

Published on Jun 26, 2013

Editor's Pick

Just before the Chicago Blackhawks won the Stanley Cup Monday night, Leo Burnett and McDonald's put up this smart little poster in a bus shelter to support its home team. The print turns french fries into hockey sticks. And after the campaign is over, hockey sticks (albeit not the exact ones used in the campaign) will be donated to local youth sports programs. 

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About

Credits

Date
Jun 26, 2013
Agency:
Leo Burnett Chicago
Client:
McDonald's

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