Creativity

'Gravity' Inspires a McDonald's Cheeseburger Commercial

French Ad Sees Astronaut Make a Heroic Effort for Fast Food

By Alexandra Jardine. Published on Jul 21, 2016

Editor's Pick

When the film "Gravity" came out in 2014, there was a rush by advertisers to capitalize on space fever, with brands filming ads in zero gravity and featuring astronauts in spots.

Two years on and the movie has now inspired a funny commercial from McDonald's in France, which uses the lure of its Triple Cheeseburger to persuade an astronaut, stranded George Clooney-style outside his craft, to make a heroic effort to get back to Earth. The ad, by TBWA/Paris, was directed by Ben Gregor of (appropriately) Moonwalk Fillms.

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About

Credits

Date
Jul 21, 2016
Agency:
TBWA Paris
Client:
McDonald's
Client:
Xavier Royaux
Client:
Camille Lopéo
Client:
Célia Refalo
Executive Creative Director:
Benjamin Marchal
Executive Creative Director:
Faustin Claverie
Copywriter:
Nicolas Roncerel
Art Director:
Jeremy Armand
TV Producer:
Benoit Duchemin
Production:
Moonwalk Films
Director:
Ben Gregor

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