McDonald's: Hook

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About

Description
A newspaper ad that uses the existing column guides in the paper to mimic a fishing line that actually "hooks" our sandwich.
Credits
Date
May 28, 2015
Agency:
Cossette Chicago
Art Direcror:
Claudio Venturini
Client:
McDonald's
Copywriter:
Jeff Oswald
Director of Engagement Management:
Cary Potterfield
Exec Creative Director:
Chuck Rachford
Account Executive:
Melody To
Account Executive:
Nancy Gonzalez
Tags
Industry
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