Creativity

Hungry Mouths on Garages Are Directing People to McDonald's

Street Art Campaign in Buenos Aires Highlights Nearby Drive-Thru Restaurants

By Alexandra Jardine. Published on May 11, 2017

Editor's Pick

McDonald's has been directing people in Buenos Aires, Argentina, to its drive-thru restaurants by painting hungry mouths on nearby garages.

An outdoor campaign by TBWA/Buenos Aires selected homes with car garages located no more than 300 meters from a McDonald's with a drive-thru window, then commissioned well-known street artists to paint the facades of the houses, turning them into faces, with the only requirement that the doors of the garages would become large mouths. These were accompanied by a sign pointing them to McDonald's and the message: "Don't go home hungry."

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About

Credits

Date
May 11, 2017
Agency:
TBWA/Buenos Aires
Client:
McDonald's
Media:
Outdoor
Chief Creative Officer:
Pablo Poncini
Executive Creative Director:
Juan Cruz Bazterrica
Executive Creative Director:
Guillermo Castaneda
Creative Team:
Martin Alfred
Creative Team:
Guido Barna
Street Artist:
Alan Berry Rhys
Street Artist:
Jose Saccone
Street Artist:
Agustín Dlucious
Street Artist:
Lucas Lasnier
Street Artist:
Mariela Ajras
Production House:
Greenplanning & Entera
Director:
Fede Burgos
Photo:
Kinobovio
Media Agency:
OMD
Digital Agency:
Tribal

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