Creativity

McDonald's: Interview

Just an Image of a Big Mac is Enough

Published on Jul 25, 2013

Editor's Pick

French fries. A Big Mac. McNuggets. McDonald's products have iconic written all over them. They're so well recognized that they don't need an explanation. TBWA/Paris succintly communicates that idea with a set of new spots that feature people having some pretty involuntary reactions when they're faced with an image of a McD's treat.

They are quiet, simple spots, with no dialogue, and even the brand isn't actually mentioned directly in the communication. Because when you have a product like this, who needs words? Xavier Mairesse at Wanda directs.

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About

Credits

Date
Jul 25, 2013
Agency:
TBWA Paris
Client:
McDonald's
Creative Director:
Jean-Francois Goize
Art Director:
Sebastien Skrzypczak
Copywriter:
Stephane Kaczorowski
Agency TV Producer:
Ghislaine Byramjee
Production:
Wanda
Film Director:
Xavier Mairesse

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