McDonald's: italksmack

Unleash your inner trash-talker with italksmack, McDonald’s offensive—but in a good way—viral message builder for fantasy football aficionados. The “coach customizer” lets you create your very own sma

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Unleash your inner trash-talker with italksmack, McDonald’s offensive—but in a good way—viral message builder for fantasy football aficionados. The “coach customizer” lets you create your very own smack-talking persona, which spews the unique insult you piece together using the “smack book.”
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About

Credits
Date
Sep 27, 2005
Client:
McDonald's
Associate Creative Director:
Jake Setlak
Copywriter:
Ben Pierce
Designer:
Brett Carlson
Creative Technologist:
Chris Guy
Art Director:
Daran Radenbaugh
Agency:
Tribal DDB Dallas
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