Creativity

A Library Worker Makes a Surprise Gift in This Touching McDonald's Spot

Cute Spot by Alma Is Aimed at Hispanic Community

By Alexandra Jardine. Published on Sep 25, 2015

Editor's Pick

In this cute Spanish-language McDonald's spot from multicultural agency Alma, a library custodian calls in at McDonald's on his way to work. We might think he's just getting his own breakfast, but as he goes about his day, he sees a young girl asleep on her desk and gifts her a coffee and an Egg McMuffin, with a note wishing her good luck in her exam. You might guess the "twist," but it's still touching -- and the spot (directed by Sonia Ramirez of D'avant Garde/Primo) is helped by a great choice of music, an original track titled "Early Morning" by Papa Music.

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About

Credits

Date
Sep 25, 2015
Agency:
Alma
Client:
McDonald's
Creative Chairman:
Luis Miguel Messianu
Chief Creative Officer:
Alvar Suñol
Creative Director:
Christian Liu
Creative Director:
Jaume Rodriguez
Group Account Director:
Ana Bermudez
Account Director:
Karen Udler
Account Supervisor:
Cristina Lage
Account Executive:
Beatriz Quintero
Director of Production:
Adrian Castagna
VP, Planning & Strategic Insights:
Marta Insua
Planner & Strategic Insights:
Claudia Preston
Director:
Sonia Ramirez
Production Company:
D'avant Garde/Primo
Editorial:
Vapor Post
Music:
Papa Music

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