McDonald's Changes its Name to Macca's, Lands at No. 9 in our Best of Print & Design

A new name.

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In Australia, McDonald's is often called "Macca's," a quirky nickname that the fast feeder has submitted to the Macquarie Dictionary for consideration in the next edition.

Now, the company is embracing the nomenclature to celebrate its 40 years Down Under and Australia Day, which falls on Sunday, Jan. 26 this year, by changing the name of 13 of its restaurants. For a month, the signage on those restaurants will read "Macca's," while an accompanying integrated campaign developed by DDB (including a near-incomprehensible-to-us TV spot) will honor Australia.

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About

Credits
Date
Jan 15, 2013
Agency:
DDB Sydney
Client:
McDonald's
CMO:
Mark Lollback
ECD:
Dylan Harrison
CD:
Cameron Hoelter
CD:
Richard Morgan
Creative Team:
Adam Ledbury
Creative Team:
Guy Lemberg
Director:
Scott Pickett
Designer:
Domenic Bartolo
Producer:
Nick Simkins
Prod. Co.:
Jungle Boys
Post-production:
Cutting Edge
Music:
Song Zu
Category
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