Creativity

McDonald's Changes its Name to Macca's, Lands at No. 9 in our Best of Print & Design

A new name.

Published on Jan 15, 2013

Editor's Pick

In Australia, McDonald's is often called "Macca's," a quirky nickname that the fast feeder has submitted to the Macquarie Dictionary for consideration in the next edition.

Now, the company is embracing the nomenclature to celebrate its 40 years Down Under and Australia Day, which falls on Sunday, Jan. 26 this year, by changing the name of 13 of its restaurants. For a month, the signage on those restaurants will read "Macca's," while an accompanying integrated campaign developed by DDB (including a near-incomprehensible-to-us TV spot) will honor Australia.

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Credits

Date
Jan 15, 2013
Agency:
DDB Sydney
Chief Marketing Officer:
Mark Lollback
Client:
McDonald's
ECD/Production:
Dylan Harrison
Creative Director:
Cameron Hoelter
Creative Director:
Richard Morgan
Creative Team:
Adam Ledbury
Creative Team:
Guy Lemberg
Director:
Scott Pickett
Designer:
Domenic Bartolo
Producer:
Nick Simkins
Production Company:
Jungle Boys
Post Production:
Cutting Edge
Music:
Song Zu

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