Creativity

McDonald's Creates Takeaway Packs for Cyclists

Bike-Friendly Designs Launched First in Denmark and Colombia

Published on Jun 19, 2015

Editor's Pick

McDonald's has seriously boosted its environmental credentials with its latest packaging innovation -- takeaway containers designed for cyclists. The packaging, designed to fit neatly onto a bike's handlebars, launched first in bike-friendly Copenhagen, Denmark and in Medellin, Colombia, with plans to roll it out in Amsterdam and Tokyo. It was created by Tribal Worldwide, Buenos Aires.

Hat tip: Design Taxi.

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About

Credits

Date
Jun 19, 2015
Agency:
Tribal Buenos Aires
Client:
McDonald's

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