McDonald's: McDonald's Yellow Cabs Case Study

Can you please hail that burger for me?

Published on

Editor's Pick

How do you launch an American-style burger in Asia? How about with some U.S. style wheels? To introduce McDonald's New York Style burger in Hong Kong, DDB HK set loose a fleet of yellow cabs onto the streets to offer pedestrians free rides to their local Yellow Arches. During the ride, passengers would also get a coupon for a free taste of the chain's new offering.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


May 10, 2011
DDB Hong Kong
Executive Creative Director:
Jeffry Gamble
Creative Director:
Paul Chan
Creative Director:
Ong Shi Ping
Paul Chan
Art Director:
Ong Shi Ping
Art Director:
Ciff Luk
Art Director:
Winnie Chan
Art Director:
Sum Leung
Annie Tong
Alex Li
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age