McDonald's: McDonald's Yellow Cabs Case Study

Can you please hail that burger for me?

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How do you launch an American-style burger in Asia? How about with some U.S. style wheels? To introduce McDonald's New York Style burger in Hong Kong, DDB HK set loose a fleet of yellow cabs onto the streets to offer pedestrians free rides to their local Yellow Arches. During the ride, passengers would also get a coupon for a free taste of the chain's new offering.

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About

Credits
Date
May 10, 2011
Agency:
DDB Hong Kong
Client:
McDonald's
Executive Creative Director:
Jeffry Gamble
Creative Director:
Paul Chan
Creative Director:
Ong Shi Ping
Writer:
Paul Chan
Art Director:
Ong Shi Ping
Art Director:
Ciff Luk
Art Director:
Winnie Chan
Art Director:
Sum Leung
Producer:
Annie Tong
Producer:
Alex Li
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