Creativity

A Big Mac and fries end up in the strangest places in McDonald's recruitment campaign

The burger joint takes on-the-job training to the extreme in silly posters

By I-Hsien Sherwood. Published on May 30, 2018

Editor's Pick

Nobody's perfect. And if you want to work at McDonald's, you don't have to be.

At least, that's the message the fast food giant wants to send to entry-level workers in Europe. A new series of posters from TBWA Belgium features "McMistakes," wacky permutations of improperly prepared McDonald's food. Soft serve in a clamshell burger box! A Big Mac stuffed into a fry sleeve! French fries in a McFlurry cup! (Actually, fries dipped in a McFlurry are great, but that's not the point.)

They're the kind of mistakes that would get a kid on an '80s sitcom fired. But these days, it's fine (in the EU, anyway). McDonald's says it wants to "Hire on attitude, train on skills." In other words, bring a smile, and they'll help you figure out the rest.

The posters are running inside McDonald's restaurants in Belgium--exactly the kind of place teens with no work experience would be most likely to spot them.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
May 30, 2018
Client:
McDonald's
Agency:
TBWA Brussels
Creative Director:
Jeroen Bostoen
Creative Team:
Thomas Driesen
Creative Team:
David Maertens
Account Team:
Geert Potargent
Account Team:
Soraya Hellara
Account Team:
Virginie Hayet
Photography:
Studio Wauters
Art Buying:
Elly Laureys
Studio:
Yelle Vandenbruaene
Client:
Stijn Heytens

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.