Fans Reminisce About McRib in McDonald's 'Mockumentary'

Humorous Social Film Promotes its Return to U.K. Restaurants After a 12 Year Gap

Published on

Editor's Pick

McDonald's is bringing back it's McRib product in the U.K. after a gap of 12 years -- so, as with any good comeback these days, it's looking to nostalgia to boost its return. Digital agency Razorfish created this online "mockumentary" in which three McRib fans from different generations -- the smug "pioneer," scarily evangelical "inspirationalist," and laddish "first timer" -- reminisce about their early days with McRib. Well-acted in tongue-in-cheek style, it's based partly on questions and comments that the brand received about McRib on its social media pages.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jan 22, 2015
Agency:
Razorfish London
Client:
McDonald's
Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age