Creativity

Fans Reminisce About McRib in McDonald's 'Mockumentary'

Humorous Social Film Promotes its Return to U.K. Restaurants After a 12 Year Gap

Published on Jan 22, 2015

Editor's Pick

McDonald's is bringing back it's McRib product in the U.K. after a gap of 12 years -- so, as with any good comeback these days, it's looking to nostalgia to boost its return. Digital agency Razorfish created this online "mockumentary" in which three McRib fans from different generations -- the smug "pioneer," scarily evangelical "inspirationalist," and laddish "first timer" -- reminisce about their early days with McRib. Well-acted in tongue-in-cheek style, it's based partly on questions and comments that the brand received about McRib on its social media pages.

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About

Credits

Date
Jan 22, 2015
Agency:
Razorfish London
Client:
McDonald's

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