Creativity

Luminescent Outdoor Ads Light the Way to McDonald's in the City of Lights

Light-Up Ads Highlight Midnight Munchies at the Golden Arches

By Ann-Christine Diaz. Published on Sep 14, 2017

Editor's Pick

TBWA/Paris was behind a series of romantic, luminescent depictions of McDonald's popular offerings to highlight that its restaurants stay open through the late-night.

Helmut Stelzenberg shot the campaign, production of which involved a ten-day build requiring 1100 LEDs, 80 meters of wire and two days of shooting.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 14, 2017
Agency:
TBWA Paris
Client:
McDonald's

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.