Creativity

McDonald's: Passion Meter

Record your passion.

Published on Jun 19, 2012

Editor's Pick

McDonald's Europe is measuring the passion of soccer fans during Euro 2012 with a 'Passion Meter', in the form of both a live event and website created by DDB Paris. In special fanzones in Kiev and Warsaw, 20 fans at a time can enter a specially built Passion Meter (eight meters high and weighing five tonnes). Inside, they can choose a country and make a noise; the machine will 'measure' the level of their support. For those who can't get to the machine, there's a passion meter website where they can record their support through webcam or microphone. McDonald's Europe will announce the winning country at the end of the tournament.

The website includes a gallery of fellow fans' contributions and a couple of 'mockumentaries' by DDB Paris and Crossroads Films which follow three fans : one Italian, one Spanish and one English, on their journey to the Passion Meter.

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About

Credits

Date
Jun 19, 2012
Agency:
DDB Paris
Client:
McDonald's
ECD:
Alexandre Herve
AD:
Mathieu Nevians
CW:
Olivier Henry
TV Production:
Sophie Megrous
EP:
Jacques Lavaud
Director:
Eivind Holmboe
EP:
Carly Stone
Producer:
Michelle Stapleton
Production Manager:
Kate Sinden
Production Assistant:
Fatima Zaman
Director of Photography:
Ian Murray
1st AD:
Tirso Diaz-Jares Rueda
1st AD:
Javier Soto
Sound Recordist:
Richard Munns
DIT:
Ray Moody
Offline Editor:
Jose Ramon Lorenzo Picado
Online:
Framestore
Online Producer:
Andy McLintock
Online P.A.:
Marc Page
Smoke Operator:
Tim Greenwood
Smoke Operator:
Matt Clarke
Colourist:
Teffan Perry
Colourist:
Edwin Metternich

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