Creativity

McDonald's: Passion Meter

Record your passion.

Published on Jun 19, 2012

Editor's Pick

McDonald's Europe is measuring the passion of soccer fans during Euro 2012 with a 'Passion Meter', in the form of both a live event and website created by DDB Paris. In special fanzones in Kiev and Warsaw, 20 fans at a time can enter a specially built Passion Meter (eight meters high and weighing five tonnes). Inside, they can choose a country and make a noise; the machine will 'measure' the level of their support. For those who can't get to the machine, there's a passion meter website where they can record their support through webcam or microphone. McDonald's Europe will announce the winning country at the end of the tournament.

The website includes a gallery of fellow fans' contributions and a couple of 'mockumentaries' by DDB Paris and Crossroads Films which follow three fans : one Italian, one Spanish and one English, on their journey to the Passion Meter.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

Credits

Date
Jun 19, 2012
Agency:
DDB Paris
Client:
McDonald's
ECD/Production:
Alexandre Herve
Art Director:
Mathieu Nevians
Copywriter:
Olivier Henry
TV Production:
Sophie Megrous
Executive Producer:
Jacques Lavaud
Director:
Eivind Holmboe
Executive Producer:
Carly Stone
Producer:
Michelle Stapleton
Production Manager:
Kate Sinden
Production Assistant:
Fatima Zaman
Director of Photography:
Ian Murray
1st Assistant Director:
Tirso Diaz-Jares Rueda
1st Assistant Director:
Javier Soto
Sound Recordist:
Richard Munns
Digital Imaging Technician:
Ray Moody
Offline Editor:
Jose Ramon Lorenzo Picado
Online:
Framestore
Online Producer:
Andy McLintock
Online Production Assistant:
Marc Page
Smoke Operator:
Tim Greenwood
Smoke Operator:
Matt Clarke
Colorist:
Teffan Perry
Colorist:
Edwin Metternich
Sound Director:
Hackenbacker
Producer:
Jules Zabbar
Sound Director:
Oliver Brierley
Sound Director:
James Feltham
Sound Director:
Nick Robertson
Music:
Pablo Martin
Director:
Dan Storey
Producer:
Daniella Keeble

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.