Creativity

Pay for Your Big Mac With Love, Says McDonald's Super Bowl Ad

Fast Feeder Promotes Warm and Fuzzy Transactions in Big Game Ad

Published on Jan 30, 2015

Editor's Pick

Earlier, McDonald's announced in a Super Bowl teaser that it would be accepting a new form of payment for its burgers and fries. Now that the fast feeder has released its ad before the game, we know that customers can now pay for their grub with different forms of love -- a happy dance, or a sweet phone call to mom -- in a promotion that will run from February 2 through, appropriately enough, Valentine's Day.

The ad was created out of Leo Burnett. Read more about it on Adage.com.

The effort is reminiscent of a vending machine from Coke, which would dispense drinks if you hugged it.

See all the Super Bowl XLIX ads here.

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About

Credits

Date
Jan 30, 2015
Agency:
Leo Burnett Chicago
Client:
McDonald's

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