McDonald's: Piccadilly Sign

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The interactive LED sign lets passersby pose from a distance to create optical illusions like wearing a bowler hat or holding an umbrella or a bouquet of flowers. View photos on Flickr.
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About

Credits
Date
May 22, 2009
Agency:
Leo Burnett London
Creative Director:
Jonathan Burley
Creative Director:
Jim Bolton
Art Director:
Monty Verdi
Client:
McDonald's
Copywriter:
Garry Munns
Producer:
Claire Taylor
Photographer:
Tiff Hunter
Art Buyer:
Leah Mitchell
Post Production:
MPC
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