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McDonald's: Pick N' Play

Pong pros, this one's for you.

Editor's Pick

DDB Stockholm brings Pong-like fun into its latest interactive outdoor effort for McDonald's, Pick N' Play. Passersby are invited to use their mobile phones as controllers for a digital paddle game on a Stockholm billboard, no app download required. Players choose their treats and if they last for more than 30 seconds, they score a coupon earning them free fast food at a nearby golden arches.,

The effort continues DDB's other innovative outdoor tactics like this one, which challenged pedestrians to take a picture of McDonald's food to get it for free.

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About

Credits
Date
May 31, 2011
Agency:
DDB Stockholm
Client:
McDonald's
Creative Director:
Andreas Dahlqvist
Art Director:
Gustav Holm
Art Director:
Lisa Karlsson
Art Director:
Fredrik Simonsson
Copywriter:
Martin Lindestaf
Copywriter:
Daniel Vaccino
Copywriter:
Magnus Jakobsson
Production Leader:
Lina Tuikka
Digital Producer:
Merwan Maaruf
Technical Director:
Andreas Fabbe Andersson
Graphic Designer:
PM Jonsson
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