Creativity

McDonald's: Pick N' Play

Pong pros, this one's for you.

Published on May 31, 2011

Editor's Pick

DDB Stockholm brings Pong-like fun into its latest interactive outdoor effort for McDonald's, Pick N' Play. Passersby are invited to use their mobile phones as controllers for a digital paddle game on a Stockholm billboard, no app download required. Players choose their treats and if they last for more than 30 seconds, they score a coupon earning them free fast food at a nearby golden arches.,

The effort continues DDB's other innovative outdoor tactics like this one, which challenged pedestrians to take a picture of McDonald's food to get it for free.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 31, 2011
Agency:
DDB Stockholm
Client:
McDonald's
Creative Director:
Andreas Dahlqvist
Art Director:
Gustav Holm
Art Director:
Lisa Karlsson
Art Director:
Fredrik Simonsson
Copywriter:
Martin Lindestaf
Copywriter:
Daniel Vaccino
Copywriter:
Magnus Jakobsson
Production Leader:
Lina Tuikka
Digital Producer:
Merwan Maaruf
Technical Director:
Andreas Fabbe Andersson
Graphic Designer:
PM Jonsson

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.