In Warsaw, the city's busiest McDonald's has teamed up with a graffiti artist to promote its food with hand-drawn chalkboard menus on a full size billboard outside the restaurant.
Daily menus are designed by the restaurant staff, and developed by graffiti artist, Stefan Szwed-Strozynski, into full illustrations. They highlight the fresh ingredients of McDonald's food, seasonal items and lunch and breakfast menus. As the menu changes twice daily, so does the content of the billboard. Agency DDB Warsaw worked with Good Looking art studio, Krewcy Krawcy production, and McDonald's Poland on the project.