Creativity

McDonald's Puts Up Chalkboard Menu Billboards in Poland

DDB Warsaw teamed up with graffiti artist to highlight fresh ingredients

Published on May 09, 2013

Editor's Pick

In Warsaw, the city's busiest McDonald's has teamed up with a graffiti artist to promote its food with hand-drawn chalkboard menus on a full size billboard outside the restaurant.

Daily menus are designed by the restaurant staff, and developed by graffiti artist, Stefan Szwed-Strozynski, into full illustrations. They highlight the fresh ingredients of McDonald's food, seasonal items and lunch and breakfast menus. As the menu changes twice daily, so does the content of the billboard. Agency DDB Warsaw worked with Good Looking art studio, Krewcy Krawcy production, and McDonald's Poland on the project.

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About

Credits

Date
May 09, 2013
Agency:
DDB - Warsaw
Client:
McDonald's (Poland)

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