Creativity

McDonald's: Record Recalculator

London Games go kid-friendly.

Published on Nov 20, 2012

Editor's Pick

DDB Stockholm made the London Olympics kid-friendly, with the "Record Recalculator," an app that takes world records from track & field Olympics events and "recalculates" them, using the kid's name, age, height and shoe size, to create an achievable goal for kids to try and beat. An event in Sweden let kids try and beat world records in real life as well. The app was only available during the summer games -- it is now inactive.

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About

Credits

Date
Nov 20, 2012
Agency:
DDB Stockholm
Client:
McDonald's
Creative Director:
Magnus Jacobsson
Creative Director:
Fredrik Simonsson
Art Director:
Emmeli Osterdahl
Copywriter:
Daniel Vaccino
Copywriter:
Christian Bye
Digital Producer:
Maria Kovac
Print Manager:
Anna Hellenberg
Web Developer:
Alexander Ekman
Web Developer:
Rickard Berggren
Motion Graphic Designer:
Eskil Lundberg
Digital Design:
Johan Lilja
Graphic Designer:
Peder Bergstrand
Illustrator:
Jonas Rathsman
Music Production:
Redpipe Sound Design
Digital Production Agency:
Sparkling Zoo

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