Creativity

McDonald's: Shamrock Shake River

A St. Patty's Day miracle.

Published on Mar 16, 2010

Editor's Pick

McDonald's and Leo Burnett strategically placed a giant Shamrock Shake on the banks of the Chicago River, in time for its annual St. Patrick's Day greening.

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About

Credits

Date
Mar 16, 2010
Agency:
Leo Burnett Chicago
Client:
McDonald's
Global Chief Creative Officer:
Mark Tutssel
Chief Creative Officer:
Susan Credle
Group Creative Director:
John Montgomery
Creative Director:
Brian Shembeda
Creative Director:
Avery Gross
Art Director:
Brian Shembeda
Copywriter:
Avery Gross
Producer:
Denis Giroux
Photography:
Gaffney Studios
Prop Builder:
Ravenswood Studios

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