Creativity

McDonald's: Speeding the Plow in Chitown

Apparently, Chicagoans are so resigned to their wicked winters, advertising on a snowplow in summer won't offend them. In fact, McD's and Leo Burnett believe the sight of the familiar orange plow will delight them. "We wanted to create something

Published on Sep 09, 2004

Editor's Pick

Apparently, Chicagoans are so resigned to their wicked winters, advertising on a snowplow in summer won't offend them. In fact, McD's and Leo Burnett believe the sight of the familiar orange plow will delight them. "We wanted to create something unique that grew out of the product but was also tied to the city and the viewer," explains ACD Brian Shembeda. "A huge orange snowplow in downtown Chicago, in the middle of August, advertising McDonald's new Arctic Orange shakes seemed to fit the bill. It felt like the kind of idea that reminds us of one of the reasons we like McDonald's in the first place

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About

Credits

Date
Sep 09, 2004
Client:
McDonald's
Chief Creative Officer:
Cheryl Berman
Deputy Chief Creative Officer:
Mark Tutssel
Executive Creative Director:
John Montgomery
Art Director:
Brian Shembeda
Copywriter:
Avery Gross
Print Production:
Laurie Gustafson
Print Production:
Elise Garber
Agency:
Leo Burnett Chicago

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