The Big Mac is the most popular hamburger in Sweden, apparently -- so McDonald's has decided to offer all those who love it so much the chance to have it on their beds, walls and even their dogs.
A "lifestyle collection" of Big Mac-patterned items launches today at a fashion show held by the fast food retailer at the Gallerian Shopping Mall in Stockholm. Items available in the online collection include a set of thermals originally designed for McDonald's sponsorship of the Swedish Alpine and Cross Country Ski Team, as well as Big Mac Wallpaper and Big Mac Bed Sheets. A Big Mac Raincoat, Big Mac Wellingtons and Big Mac Dog Coat will be available later on. Profits will be donated to Ronald McDonald House Charities.
The McWalk fashion show is part of a global series of events called imlovinit24 happening around the world. Others have included a pyjama party in Italy where customers in pajamas got a free breakfast and a gigantic ball pit in Sydney. Read more about imlovinit24 on Adage.com.