McDonald's Welcomes Norwegians To Sweden With Border-Straddling Billboard

Poster Welcomes Norwegians Looking For Bargains In Cheaper Sweden

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McDonald's has been highlighting its prices in Sweden with a billboard that physically straddles the border with neighboring Norway -- and points out the differential in the cost of a Big Mac between the two countries. The poster, by DDB Stockholm, is half on Norwegian, half on Swedish soil. It welcomes Norwegians to Sweden, playfully acknowledging that many cross the border to their neighbors in search of bargains.
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Feb 05, 2014
DDB Stockholm
McDonald's (Sweden)
Stefan Gustafsson
Art Director:
Simon Higby
Creative Director:
Jerker Fagerström
Graphic Design:
Johanna Lundblad
Graphic Design:
Pärmartin Jonsson
Prod. Co.:
It's Showtime
Matthias Huss
Creative Producer:
Fabian Mannheimer
Technical Producer:
Gustav Garhammar
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