Creativity

McDonald's (Sweden): Your Favorite Team

McDonald'sSwedenis now a caring sponsor of local hockey team Farjestad, promising to donate fifty cents to the Swedish hockey elite for every meal you purchase as part of its latest campaign.The donations are int

Published on Oct 09, 2007

Editor's Pick

McDonald'sSwedenis now a caring sponsor of local hockey team Farjestad, promising to donate fifty cents to the Swedish hockey elite for every meal you purchase as part of its latest campaign.The donations are intended to support the organization and keep the players fit and healthy, presumably notby catering practices. The ads will running in various magazines throughout Sweden.

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About

Credits

Date
Oct 09, 2007
Agency:
DDB Stockholm
Creative Director:
Andreas Dahlqvist
Copywriter:
Magnus Jakobsson
Art Director:
Fredrik Simonsson
Production:
Markus Hallgren
Photographer:
The Jens.
Retouch:
Johanna Karsten

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