They say imitation is the sincerest form of flattery. And so McDonald's is promoting its Chicken Legend range of sandwiches in the U.K. with an online film and site in which it performs something akin to its own version of Volvo's 'Epic Split' -- but with a chicken sandwich that pulls an Evil Knievel-style leap, flying over a pair of huge trucks. An interactive element allows viewers to make their own "director's cut" version of the film.
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