McDonald's Pulls Its Own 'Epic' Stunt, With a Chicken Sandwich

Interactive Film Promotes Fast Feeder's Chicken Legends Range

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Editor's Pick

They say imitation is the sincerest form of flattery. And so McDonald's is promoting its Chicken Legend range of sandwiches in the U.K. with an online film and site in which it performs something akin to its own version of Volvo's 'Epic Split' -- but with a chicken sandwich that pulls an Evil Knievel-style leap, flying over a pair of huge trucks. An interactive element allows viewers to make their own "director's cut" version of the film.

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Jul 22, 2014
Razorfish London
McDonald's UK
Creative Director:
Cyril Louis
Creative Team:
Adam King
Creative Team:
Lewis Raven
Art Director:
Yawming Wong
Agency Producer:
Mark Andrews
Film Production:
Mighty Fine
Digital Production:
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