Life's Just Not Fair for This Little Boy...Except at McDonald's

Cute New Ad Continues U.K.'s 'Good Times' Campaign

Published on

Editor's Pick

McDonald's recent U.K. ads, built around the tagline "Good Times," have had a real feelgood flavor, and the latest is no exception. It features a little boy who's always being told "no;" from the expected places (no running by the pool or jumping on the beds in the bed showroom), to disappointments even at places that are supposed to be fun (like no going on the grass when he gets taken to visit a soccer stadium). Things only look up when he gets to McDonald's. Although you might object to the idea that the only fun a kid can have is in a fast food joint, the performances have enough charm to make this appealing. Leo Burnett London created the ad and Sean Meehan of Bold directed.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 24, 2015
Agency:
Leo Burnett London
Client:
McDonald's UK
Creative Team:
Matt Collier
Creative Team:
Wayne Robinson
Creative Director:
Matt Lee
Creative Director:
Pete Heyes
Executive Creative Director:
Justin Tindall
Agency Producer:
Annabel Bennett
Account Team:
Simon Hewitt
Account Team:
Rosie Greaves
Account Team:
Alisa McQuaid
Account Team:
Vicki Sinclair
Media Agency:
OMD
Planner (Media Agency):
Chloe Grainger
Director:
Sean Meehan
Lighting Cameraman:
Sean Meehan
Production Company:
Bold
Production Company Producer:
Dave Knox
Production Company Producer:
Sam McGarry
Editor:
Sam Gunn
Editor:
Matthew McKinnon
Post Production:
MPC
Post Producer:
Amy Richardson
Telecine:
George Kyriacou
Flame:
Hugo Saunders
Audio Post Production:
750mph
Sound Engineer:
Sam Ashwell
Music Composition:
MPM London

See more credits

Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age