A Lonely Wooden Doll Finds Love at McDonald's in Brand's Holiday Film

Festive Campaign is Brand's Biggest U.K. Xmas Effort So Far

Published on

Editor's Pick

McDonald's has entered the U.K. blockbuster holiday ad race in the U.K. this year, with its biggest holiday campaign so far -- the poignant tale of a lonely wooden doll who's left on the shelf in the toyshop during the festive season.

The spot, directed by Gary Freedman for Leo Burnett London, is the tale of a Juliette, a vintage doll who, it seems, is too old-fashioned even for customers of the incredibly vintage-looking toy shop she inhabits. "Maybe this year," says the kindly store owner optimistically as he puts her in the window at the beginning of the festive season.

As the days on the calendar go by, the doll is transfixed by happy scenes in the McDonald's opposite -- people meeting friends, laughing and joking and enjoying each other's company. By Christmas Eve, still nobody has bought her -- but our heroine makes a daring bid for freedom across the street, and finally finds love, in McDonald's, with a shiny new "Meteor Mike" spaceman doll. MPC and model makers Artem helped bring the dolls to life, and it's heartwarming stuff that kids (and maybe real life Bridget Joneses) will appreciate.

Emily Somers, vice president food & marketing, McDonald's UK, said in a statement: "I am very proud of our contribution to the competitive Christmas advertising window, and delighted to bring our biggest ever campaign to life with Juliette and her adventure."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Nov 21, 2016
Agency:
Leo Burnett London
Client:
McDonald's UK
Director:
Gary Freedman
CCO:
Chaka Sobhani
Creative Director:
Pete Heyes
Creative Director:
Matt Lee
Art Director/Copywriter:
Phillip Meyler
Art Director/Copywriter:
Darren Keff
Account Team:
Simon Hewitt
Board Account Director:
Simon Hewitt
Account Director:
Sam Houlston
Senior Account Manager:
Ailsa McQuaid
Account Executive:
Gracie Smith
Agency Producer:
Lou Pegg
Director:
Gary Freedman
Production Company:
Independent
Producer:
Jason Kemp
Editor:
Adam Spivey
Post Production:
MPC
Sound Design:
Sam Robson
Sound Company:
750 MPH
Music:
Woodwork Music
Director of Photography:
Jan Velicky
Model Maker:
Artem
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age