Creativity

Professionals Have Big Mac On The Brain In New U.K. Ads

Leo Burnett Has Fun With A Lawyer And Realtor In First UK Big Mac Campaign For Six Years

Published on Feb 03, 2014

Editor's Pick

McDonald's new U.K. campaign for the Big Mac (its first in the country for six years) features a couple of normally smooth-talking professionals -- an attorney and a high-end realtor -- who have Big Mac on the brain as they're trying to go about their work. The lawyer is trying to give a press statement about his client, but can't stop adding in words such as "cheese" "beef" and "special sauce". In the second spot, the realtor is trying to show a glamorous couple around a luxurious mansion, but can't keep mention of the ingredients out of his sales patter. The reveal is that they've been distracted by images of Big Macs. The tagline is "The Big Mac. See One. Want One". The spots, by Leo Burnett London, were directed by Fredrik Bond at Sonny.

The campaign will also be accompanied by outdoor ads on the same theme, offering consumers either apologies for causing them to be late, or excuses to be used because they are going to be late, due to the detour they are now going to have to make to McDonald's. They will include executions tailored to road and rail commuters as well as bespoke executions calling out local locations.

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About

Credits

Date
Feb 04, 2014
Agency:
Leo Burnett London
Copywriter:
Matt Lee
Art Director:
Peter Heyes
Creative Director:
Adam Tucker
Executive Creative Director:
Justin Tindall
Agency Producer:
David White
Director:
Fredrik Bond
Production Company:
Sonny
Lighting Cameraman:
Tim Maurice Jones
Prod. Co. Producer:
Sara Cummins
Editor:
Tim Thornton-Allen
VFX:
MPC-LA
VFX Producer:
Dionne Archibald
Grade:
Jean-Clement Sorent
Flame:
Bill McNamara
Audio Post:
Jungle
Sound Engineer:
Owen Griffiths
Music:
Mcasso
Food Photography:
Gus Filgate
Food Production Company:
Little Fish Films
Food Production Producer:
Bryony Harrison

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