Creativity

Hate Cold Turkey? Escape At McDonald's This Christmas Says UK Ad

Festive TV Spot Acknowledges "Lovers and Loathers" of Holiday

Published on Nov 26, 2013

Editor's Pick

Had enough Christmas and just want to escape? Then come to McDonald's, says this UK festive ad by Leo Burnett London directed by Moxie Pictures' Neil Gorringe. Narrated in rhyme, it acknowledges that not everyone loves the festive season and some might even want to get away with a "normal" experience at McDonalds. The film shows people eating at a McDonald's restaurant while (fake) snow falls outside and reminds us that the fast food chain is open for everyone, both "lovers and loathers of this time of year". Whether they want to escape from too much TV, cold turkey or Christmas shopping, there's "a McDonald's for everyone", says the ad.

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About

Credits

Date
Nov 26, 2013
Agency:
Leo Burnett London
Client:
McDonald's UK
Copywriter:
Tony Malcolm
Copywriter:
Guy Moore
Art Director:
Guy Moore
Art Director:
Tony Malcolm
Agency Producer:
Graeme Light
Creative Director:
Adam Tucker
Executive Creative Director:
Justin Tindall
Media Agency:
OMD
Planner:
Grace Cowey
Production Company:
Moxie Pictures
Director:
Neil Gorringe
Producer:
Jess Ensor
Editor:
Tim Kirby
Post Production:
Mark Stannard
Audio Post Production:
Gary Walker

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