McDonald's Challenges You Not To Get Distracted By A Big Mac

Hidden Camera Prank And 'Mind Games' Site Aim To Prove That Big Macs Really Do Invade Your Brain

Published on

Editor's Pick
McDonald's is challenging people not to get distracted by a Big Mac in a digital campaign to accompany its current TV spots in which professionals find the burger hijacks their thoughts. The work, by Razorfish, kicks off with this viral video of a hidden camera prank, in which unsuspecting people are asked to take a photograph of a couple. While a poster of a Big Mac is carried past them, the girlfriend of the couple changes places with another girl, and they appear not to notice. Viewers can click through to an interactive website in which Big Mac challenges you to a series of mind games -- to see whether you, too, are distracted by the product.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Feb 12, 2014
McDonald's UK
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age