Creativity

McDonald's: We All Make the Games Wave

Farewell, Cheesers!

Published on Aug 13, 2012

Editor's Pick

McDonald's brings it moving "We All Make the Games" Olympics campaign, created out of Leo Burnett London, to a warm and fuzzy close with this final, doc-style spot that aired during yesterday's closing ceremonies. Once again, the commercial, directed by Moxie Pictures' Luke Franklin, highlights the loyal onlookers of the games, appointing them with cute and clever titles like the "Cheesers," the "Huddlers," and "the Can't Find My Chairers."

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About

Credits

Date
Aug 13, 2012
Agency:
Leo Burnett London
Client:
McDonald's
Creative Director:
Adam Tucker
Copywriter:
Mark Franklin
Copywriter:
Rob Tenconi
Art Director:
Rob Tenconi
Art Director:
Mark Franklin
Editor:
James Rosen
Agency Producer:
Graeme Light
Production Company:
Moxie Pictures
Director:
Luke Franklin
Producer:
Phoebe Matheson
Post Production House:
MPC
Planning:
Tom Roach
Planning:
Kit Patrick

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