Creativity

Ever Buttered Your Smartphone? McDonald's Demonstrates the Perils of Breakfast at Home

French Print Ads Amusingly Capture That Morning Feeling

Published on Dec 04, 2014

Editor's Pick

If you suffer in the mornings during the holiday party season, this French print campaign for McDonald's will definitely resonate. It amusingly communicates the perils of making breakfast at home when you're tired -- buttering smartphones, toasting slippers and almost putting a bra in a blender. The solution: have breakfast at McDonald's instead. TBWA Paris collaborated with director Thomas Mailaender on the campaign's photography. The tagline is "we wake up early for the late ones."

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About

Credits

Date
Dec 04, 2014
Agency:
TBWA Paris
Client:
McDonald's
Creative Director:
Jean-Francois Goize
Artistic Director:
Ingrid Varetz
Copywriter:
Ingrid Varetz
Copywriter:
Antoine Colin
TV Producer:
Emilie Prud'Homme
Production:
Photographers
Director:
Thomas Mailaender

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