Big Macs and Fries Are on the Brain in McDonald's Smart Back-to-School Campaign

Familiar School Supplies Become Something Tasty

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Editor's Pick

Dallas agency Moroch is behind this simple, yet delightful back-to-school campaign for McDonald's. The print ads are full of "subtle" reminders of how the Golden Arches may always be on the brain, even if you're sitting in class taking notes or listening to a lecture.

In photographs shot by Mark Ross, a cup of pencils resembles a bag of fries, a backpack recalls the fast feeder's familiar packaging, while a stack of books becomes the restaurant's beloved Bic Mac.

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About

Credits
Date
Sep 08, 2015
Agency:
Moroch
Client:
McDonald's
Executive Creative Director:
Kevin Sutton
CD/AD:
David Soames
CD/AD:
Dustin Taylor
Photographer:
Mark Ross
Producer:
Kyle Spaulding
Project Manager:
Emma Ramos
Social Media Content Specialist:
Katie Bevan
Category
Industry
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