Creativity

Grandma Gets Her Life Back in McDonald's Spots for Buttermilk Crispy Tenders

Spots Show 'Grandmas' Enjoying Virtual Reality and Stand-Up Comedy

By Alexandra Jardine. Published on Oct 06, 2017

Editor's Pick

McDonald's new campaign for its Buttermilk Crispy Tenders is based around the premise that they're so good, Grandma can get a new lease on life, freed up from having to make homemade ones.

A series of 15-second spots, directed by Brian Billow of O Positive for We Are Unlimited, sees grandmothers enjoying a variety of new activities: having a massage, trying out a virtual reality headset, lazing in a pool, completing a jigsaw puzzle of a hot young guy and doing stand-up comedy telling jokes about millennials. In longer spots, such as the one seen here, Grandma sarcastically bemoans the fact that she no longer needs to spend her time slaving in the ktichen.

McDonald's is one of a number of brands recently to show people breaking free from the stereotypes of old age; the ads remind us somewhat of Mother's ads for Sun Life insurance from the U.K.

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About

Credits

Date
Oct 06, 2017
Agency:
We Are Unlimited
Client:
McDonald's
U.S. Chief Marketing Officer:
Morgan Flatley
Agency:
Burrell Group
Sr. Director, Brand & Marketing Content:
Julie Wenger
Manager, Brand & Marketing Content:
Ivonne Loza
Supervisor, Brand & Marketing Content:
Ariane Mendel
Marketing Manager, Digital Campaigns & Content:
Emily Charron
Marketing Supervisor, Social Content & Engagement:
Stephanie Servin
Manager, US Marketing & Planning:
Keishon Williams
Chief Creative Officer:
Ari Weiss
Chief Creative Officer:
Toygar Bazarkaya
Creative Director:
Mark Wegwerth
Creative Director:
Chris Cole
Creative Director:
Vic Sanchez
Creative Director:
Jon Morgan
Art Director:
Rachel Bottlinger
Copywriter:
Jessi Pelzel
Designer:
Kristen Walters
Chief Production Officer:
Jon Ellis
Senior Content Producer:
Ross Greenblat
Group Business Director:
Melanie Behling
Account Director:
Sarah Stahurski
Account Supervisor:
Taylor Knowles
SVP, Partners & Platforms:
Justin Hood
Production Company:
O Positive
Director:
Brian Billow
Executive Producer:
Ralph Laucella
Director of Photography:
Larry Fong
Editorial:
Cutters
Editor:
Grant Gustafson
Producer:
Heather Richardson
Audio Post:
Another Country
Audio Engineer:
Pete Erazmus
Executive Producer:
Tim Kohn
Finish/EFX:
The Mill
Colorist:
Luke Morrison
Flame Artists:
Randy McEntee
Senior Producer:
Erica Hilbert
VP, Group Creative Director:
Rebecca Williams
Art Director:
Mark Oosthuizen
Copywriter:
Dave Linne

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