Creativity

'Boss Patrol' Lets You Say a Safe Word to Save Your Slacker Colleagues

DDB Mudra Comes Up With an App for McDowell's

Published on Aug 15, 2013

Editor's Pick

Indian whiskey brand McDowell's puts a spin on the oft-created idea of an app that acts as a veil for your non-work activities in the office with "Boss Patrol." Created by DDB Mudra, the campaign plays off the brand's tagline, "The Spirit of Friendship," with an app that gets your friends at work to look out for your boss, in case he's approaching right when you just happen to be looking at some cat videos.

The app lets you designate a phrase that acts as a signal. If you or your colleagues spot your boss nearby, the person who sees him or her approach says the phrase. The mic picks it up, and sends a signal to all of the computers in a group, then opens safe windows showing screens. Screens can be pre-designated to make sense to the person's job.

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About

Credits

Date
Aug 15, 2013
Agency:
DDB Mudra Group
Chief Creative Officer:
Sonal Dabral
Client:
McDowell's
Copywriter:
Karunasagar Sridharan
Art Director:
Preeti Verma
Digital Agency:
Roars Technologies Pvt. Ltd
Film Editor:
Chandana Bannikoppa
Film Editor:
Ganesh Pawal

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