Creativity

McKinney: Snowglobe Boy

The holiday agency cheer continues with McKinney's novel concept of placing broadcast producer Ben Eckerson in an inflatable snow globe, where the brave soul is attempting to be the world-record holder of spending the most amount of

Published on Dec 14, 2007

Editor's Pick

The holiday agency cheer continues with McKinney's novel concept of placing broadcast producer Ben Eckerson in an inflatable snow globe, where the brave soul is attempting to be the world-record holder of spending the most amount of time in such an apparatus.

With 12 feet to roam in his inflated wonderland, which is being held up by an electric air blower, Eckerson continues about his day as viewers of the Snowglobe Boy website can view his goings-on from three different camera angles. The e-card is also providing the opportunity for interaction with Ben through chat and blog posts.

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About

Credits

Date
Dec 14, 2007
Client:
McKinney
Agency:
McKinney
Executive Creative Director:
Jonathan Cude
Interactive Creative Director:
Keith Ciampa
Copywriter:
Reid Hultman
Interactive Designer:
Jesse Flores
Director of Interactive Production:
Shawn Covely
Interactive Producer:
Nora Mishriky
Interactive Production Coordinato:
Megan Dawson
Interactive Technical Director:
Mark Congiusta
Interactive Programmer:
Clive Sweeney
Interactive Programmer:
Andy Zupko
Director of Interactive Strategy:
Jim Russell
Senior Interactive Strategist:
Adam Blumenthal
Broadcast Production Director:
Regina Brizzolara
Broadcast Production Coordinator:
Brian Fox
Project Manager:
Talya Fisher

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