Creativity

This Baby Animal Choir Is So Adorable It's Ridiculous

McVitie's Takes Its Cute Creatures Campaign to Extremes for Christmas

Published on Dec 04, 2014

Editor's Pick

U.K. biscuit brand McVitie's amused us earlier in the year with its "Sweet" campaign featuring ridiculously cute animals. But this Christmas effort for its Victoria selection from Grey London goes one step further, making us LOL not just at cats, but a puppy, piglet, hedgehog, duck and kitten emerging from a cookie tin. There's even a baby narwhal swimming in the Christmas punchbowl. What's more, they're all "singing" in a kind of bizarre animal choir, to the1980s hit "Only You" by the British synthpop band Yazoo (known as Yaz in the U.S.). Even if you hate cute, we defy you not to smile.

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Credits

Date
Dec 04, 2014
Agency:
Grey London
Client:
McVitie's
Creative Director:
Hollie Newton
Copywriter:
Hollie Newton
Art Director:
Hollie Newton
Agency Producer:
Thea Evely
Assistant Agency Producer:
Jen Gillen
Creative Producer:
Lucy Dunn
Creative Planner:
Daniel Sherrard
Media Agency:
MEC
Media Planner:
Nicola Tracey
Production Company:
Smuggler
Director:
Randy Krallman
Editor:
Mark Edinoff
Production Company Producer:
Gustav Geldenhuys
Designer:
Chris Chapman
Director of Photography:
Jean Noel Mustonen
Post Production:
Framestore
Soundtrack Composer:
Vince Clarke
Audio Post Production:
Wave

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