McVities Goes All Out For Cuteness In Cookie Campaign

Puppies, Kittens and A Tarsier Emerge From Cookie Packs In Spot by Grey

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McVities, the UK snack company, appeals to people's seemingly unending appetite for cute small creatures with a new 12 million pound campaign to promote its various different biscuit brands. The ads, by Grey London, feature adorable kittens, puppies and a big-eyed gremlin-type creature (apparently a long-haired tarsier) emerging as people unwrap a pack of biscuits, to evoke the feeling of "sweet"ness that comes with a comforting snack break. The ads are (somewhat incongruously) set to music from classic British shows such as Fawlty Towers and 80s quiz show Blockbuster; no matter, because the LOLcats fans will surely love this whatever the soundtrack. They were directed by Owen Trevor at Passion RAW.

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Feb 04, 2014
Grey London
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