Creativity

McVities Goes All Out For Cuteness In Cookie Campaign

Puppies, Kittens and A Tarsier Emerge From Cookie Packs In Spot by Grey

Published on Feb 04, 2014

Editor's Pick

McVities, the UK snack company, appeals to people's seemingly unending appetite for cute small creatures with a new 12 million pound campaign to promote its various different biscuit brands. The ads, by Grey London, feature adorable kittens, puppies and a big-eyed gremlin-type creature (apparently a long-haired tarsier) emerging as people unwrap a pack of biscuits, to evoke the feeling of "sweet"ness that comes with a comforting snack break. The ads are (somewhat incongruously) set to music from classic British shows such as Fawlty Towers and 80s quiz show Blockbuster; no matter, because the LOLcats fans will surely love this whatever the soundtrack. They were directed by Owen Trevor at Passion RAW.

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About

Credits

Date
Feb 04, 2014
Agency:
Grey London
Client:
McVities

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