Creativity

Meat & Livestock Australia: Collamboration

Food and fashion collide.

Published on Sep 19, 2012

Editor's Pick

Meat and Livestock Australia want people to eat more lamb. So this year's campaign, created out of BMF, takes a look at the similarities between the high-flying worlds of food and fashion (we're not sold, do fashion people eat?) with a "Collamboration" between fashion designer Leona Edmiston and chef Ben O'Donoghue (channeling Gordon Ramsay in this film.)

The duo have worked on a recipe collection that is inspired by spring's fashion trends. Dubbed "Chop till you drop," the collection was distributed to meat retailers and among certain magazines. Spring, incidentally, is when lamb meat supply is highest.

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About

Credits

Date
Sep 19, 2012
Agency:
BMF
Client:
Meat & Livestock Australia
Director:
Diamond Dogs

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