Creativity

Lamb Lollipop? Aussie Meat & Livestock's Lambassador Is Back

BMF's Campaign Promotes Meat-Eating Even If You're Vegan

Published on Jan 16, 2014

Editor's Pick

BMF's Lambassador campaign for Meat & Livestock Australia is back, again calling on the country to cook lamb on Australia Day as a matter of national pride. This time the Lambassador is lecturing parents, telling that it's their duty not to raise a "lambless" generation. The campaign, by BMF, even gets us to laugh at the idea of forcing kids to eat meat. As the Lambassador marches around handing out lamb chops to tots, he merrily hands one to a kid wearing a "happy to be Vegan" shirt.

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About

Credits

Date
Jan 16, 2014
Agency:
BMF Sydney
Client:
Meat & Livestock Australia

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