Australian agency BMF is doing an experiment: Can a balding, 40-something man who is kind of weird and creepy still get women to like him just because he has excellent taste in meat? The campaign, "Lamb is for Lovers," is for Meat & Livestock Australia, and stars Don, who believes he can charm women as long as that meat is involved. The campaign starts with this spot and will see Don go on dates with four different women. People can apply to date him via "We Love Our Lamb," the Facebook page.
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