This Man Believes Lamb is the Key to a Women's Heart

Meat & Livestock Australia Tests Out Whether the Meat Can Make Women Fall in Love

Published on

Editor's Pick

Australian agency BMF is doing an experiment: Can a balding, 40-something man who is kind of weird and creepy still get women to like him just because he has excellent taste in meat? The campaign, "Lamb is for Lovers," is for Meat & Livestock Australia, and stars Don, who believes he can charm women as long as that meat is involved. The campaign starts with this spot and will see Don go on dates with four different women. People can apply to date him via "We Love Our Lamb," the Facebook page.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Sep 18, 2013
Agency:
BMF
Client:
Meat & Livestock Australia
Managing Partner:
Stephen McArdle
ECD:
Carlos Alija
ECD:
Laura Sampedro
Art Director:
Carlo Mazzarella
CW:
Jonty Bell
Director:
Mark Lever
Prod. Co.:
The Sweet Shop
Producer:
Lynnette Gordon
Post:
Method
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age