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World Cup Fans Do Laundry, Lose Their Jerseys

German Electronics Retailer "Schlandifies" Italians with Laundromat Stunt

Editor's Pick

German electronics retailer Media Markt is on a mission to convert soccer fans all over into supporters of its home team. The marketer, along with Ogilvy & Mather Germany has launched its "Schlandification" campaign, which attempts to assert the German team's influence on nations around the world. It launches with this prank set in Italy, where locals were invited to do their wash for free at a neighborhood laundromat, as long as their national jersey was thrown into the mix.

When their goods were clean, however, they pulled out an unexpected surprise.

The campaign will continue with other countries and can be followed on Tumblr and Facebook.

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About

Credits
Date
Jun 13, 2014
Agency:
Ogilvy & Mather Berlin
Client:
Media Markt
Strategy:
Thomas Strerath
Creative:
Dr. Stephan Vogel
Creative:
Nico Ammann
Creative:
Bent Kroggel
Creative:
Sascha Dudic
Creative:
Hendrik Frey
Creative:
Lisa Reissner
Creative:
Constantin Camesasca
Creative:
Thorsten Busser
Creative:
Christopher Buers
Creative:
Tobias Roben
Creative:
Anna Beimel
Creative:
Benjamin Betz
Creative:
Christian Urbanski
Creative:
Serge Blechschmidt
Creative:
Thomas Koch
Creative:
Michael Buss
Creative:
Sebastian Blum
Creative:
Sebastian Wolf
Creative Assistant:
Yves Rosengart
Creative Assistant:
Jonas Bailly
Creative Assistant:
Nadine Ries
Creative Assistant:
David Wilfert
Creative Assistant:
Franziska Schwarzer
Creative Assistant:
Marc Czymai
Creative Assistant:
Philipp Spahn
Programming:
Ralf Zimmermann
Programming:
Jens Steffen
Redworks:
Stefan Kriznjak
Art Buying:
Valerie Opitz

See more credits

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