Creativity

Think You Would Recognize Meningitis? This PSA Will Still Shock You

U.K. Charity Meningitis Now Reminds Us How Quickly Disease Can Strike

Published on Feb 10, 2015

Editor's Pick

This shocking PSA from U.K. charity Meningitis Now demonstrates the importance of recognizing the symptoms of the disease and how crucial it is to move quickly when it strikes.

We hear the voiceover of a woman recalling how she caught meningitis as a teenager, as her story, from feeling sick at home to arriving at the intensive care unit, unfolds on screen. The final frame reminds us that although her family acted quickly, the disease was even faster.

The ad by Leo Burnett Change, London, is the first TV work for the charity, which is also sharing it across social media with the hashtag #FastestHour.

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About

Credits

Date
Feb 10, 2015
Agency:
Leo Burnett Change
Client:
Meningitis Now

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