Creativity

Mentos: Blade

Staying fresh, whatever befalls him

Published on Feb 16, 2011

Editor's Pick

Mentos introduces Dragee, a character who embodies the brand by maintaining a fresh, positive outlook on life no matter what befalls him, in social-media driven campaign.

The first of three digital shorts shows Dragee attempting to avoid a swordsman's blade while blindfolded. He is unsuccessful, and yet he remains positive, especially in front of his protégé Rick. The campaign is being promoted via a Facebook page, by Mentos' new social media agency of record, The Martin Agency.

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About

Credits

Date
Feb 16, 2011
Agency:
The Martin Agency
Chief Creative Officer:
John Norman
Client:
Mentos
Group Creative Director:
Keith Cartwright
Copywriter:
Mike Lear
Art Director:
Dustin Artz
Strategic Planner:
John Manley
Agency Executive Producer:
Brett Alexander
Agency Broadcast Producer:
Tania Staykova
Agency Assistant Producer:
Marlena Villery
Agency Digital Executive Producer:
Lalita Koehler
Agency Digital Producer:
Eryn Lovich
Production Company:
Radical Media
Director:
Rosey
Director of Photography:
Tim Pike
Executive Producer:
Jim Bouvet
Producer:
Barbara Benson
Editorial Company:
Running with Scissors
Editor:
Cory Livingston
Assistant Editor:
Mark Meyers
Post Facility:
ArtJail
Telecine:
ArtJail
Colorist:
Graham Holly
Visual Effects Company:
ArtJail
Visual Effects Artist:
Graham Holly
Audio Post Company:
Sound Lounge
Engineer:
Philip Loeb
Mixer:
Philip Loeb
Sound Design Company:
Henry Boy
Sound Designer:
Bill Chesley

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